Arbour awards PR mandate to Media Mantra Group

"Arbour has appointed Media Mantra Group as its public relations and communications partner following a multi-agency pitch. Under the mandate, the agency will manage strategic communications, media relations and brand positioning for the real estate investment platform. It will also support leadership communications as Arbour expands its presence in the real estate private credit and private equity space. Chirag Mehta, founder at Arbour, said: “We've been institutionalising real estate investment at scale across private credit and private equity. As our distribution network and deal pipeline grow, credible, consistent communication is what earns and keeps that trust. We put Media Mantra through a rigorous pitch process, and their command of finance and investment storytelling stood out. We look forward to a partnership that builds recognition for Arbour across our network and the wider industry.” Puja Pathak, founder & director of Media Mantra, said: “We are delighted to partner with Arbour at a pivotal time for India's real estate investment management space. Arbour's approach, backed by rigorous screening, technology-led risk mitigation, and a strong track record, gives us a compelling story to tell. Our focus will be on building sustained visibility for the brand and establishing its leadership as a credible voice for sophisticated investors evaluating real estate as an asset class.” She further added, “By combining our deep understanding of the real estate, alternative investments, and wealth management sectors with our multi-platform communication capabilities, we are well-positioned to help Arbour build a stronger brand presence, manage reputation, and reach new audiences.” In addition to media relations, the agency will support stakeholder engagement and external communications as Arbour expands its distribution network and institutional relationships."