Gachibowli Police Bust Holiday Membership Fraud

The Gachibowli police have busted an alleged holiday membership fraud being operated under the name "The Pacific Holiday World", a unit of 4R Seasons Holidays Private Limited, New Delhi. And apprehended 15 organizers and holiday consultants who were allegedly inducing customers to purchase holiday packages through false promises and deceptive marketing practices, the police said. Following a complaint from Vutturi Swaraj, on July 24, alleging that representatives of The Pacific Holiday World, induced him to purchase a holiday membership through false promises at a star hotel in Gachibowli. Believing their assurances, he paid Rs.3.40 lakh through his bank credit card on July 16. Customers were allegedly induced to make immediate payments by offering limited-period discounts, complimentary gifts, and assurances of luxurious holiday stays. However, it was found that several customers did not receive the promised services, resulting in allegations of cheating.