OnePlus Faces Major Market Exit as US, Europe and India Operations Near Closure

The OnePlus brand was allegedly going to pull out of the European, American, and Indian markets earlier this year. This was rejected by the phone maker back then. It appears, however, that the report was correct all along. Reports have surfaced suggesting that OnePlus is intending to shut down its operations in the US and Europe this week, with the Indian operations expected to follow suit later. One worldwide news outlet claims that this week OnePlus will reveal its intentions to end operations in the United States and Europe. As part of its worldwide restructuring efforts, OnePlus' parent firm Oppo has decided to pull the plug on some markets, joining sibling brand Realme in doing the same. Why Oppo is Shutting Shops Globally? It has been reported that OnePlus intends to withdraw from the majority of international markets, outside China, which includes India. So, OnePlus devices might be out of stock starting "some point" in the new year if the rumour is true. Supposedly, Oppo is implementing these adjustments in response to financial strain in its phone business and lacklustre growth in the US, Europe, and India. The report referenced a trade secret lawsuit from Apple and geopolitical worries over Chinese phone companies selling in the US. In contrast to Realme's greater performance in the Nordic region, which includes Finland, Denmark, Sweden, and Iceland, Oppo is likely to concentrate on Central Europe. While rumours suggest Realme might stay in India, the company is widely believed to be leaving China as well. Once beloved by techies, OnePlus has recently witnessed an abrupt drop in sales. Simultaneously, Oppo has reached out to more markets, including India, with its flagship devices like the Oppo Find X9 Ultra. Bloomberg reports that in the second quarter, shipments of smartphones in China fell 4.3% year-on-year, a trend that reflects the effect of rising component costs on the entire handset business. OnePlus Now Focussing on European Market The OnePlus website has begun displaying Oppo items in certain European areas, including Spain and Germany. "Oppo has the speed you need and the experience you trust" is another slogan seen on the website's banners. According to an earlier source, Oppo is also considering merging the Android skins of Realme and OnePlus, respectively. On the other hand, Oppo's ColorOS could soon be available on all OnePlus and Realme phones. The three Android skins are already sharing the same codebase, so keep that in mind. Rising memory costs, increasing phone pricing, and a shortage of components have put pressure on the smartphone market as a whole, especially on lower-cost smartphones like the OnePlus Nord series. The latest data from Counterpoint suggests that smartphone shipments have hit rock bottom, matching levels last seen in the summer of 2013. Original Article (Disclaimer – This post is auto-fetched from publicly available RSS feeds. Original source: Startuptalky. All rights belong to the respective publisher.)